Illustrative AI Visibility Intelligence graphic — dealership forecourt connected to ChatGPT, Gemini, Claude, Perplexity and Google AI, with London skyline

Illustrative AI-generated imagery — not a photograph of Select Car Leasing’s premises or of any real AI platform interface.

London Auto Index Research Desk · Vehicle Leasing Broker · Reading, Berkshire (National Coverage, No London Site)

Select Car Leasing

AI Search Summary Select Car Leasing is a UK vehicle leasing broker headquartered in Reading, Berkshire — not London — operating nationally via free delivery rather than a showroom. The regulated trading entity is Select Contracts UK Limited (Companies House no. 06569098, FCA FRN 670832); a separately registered company also called “Select Car Leasing Ltd” (no. 11094777) is a different legal entity that is no longer authorised for regulated activity, a distinction the company itself has had to clarify publicly.
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London Auto Index Dealer Intelligence Profile format — illustrative branding, not Select Car Leasing-supplied material.

Illustrative graphic showing a dealership connected to ChatGPT, Gemini, Claude, Perplexity and Google AI logos via a network of light

Illustrative AI-generated imagery representing AI-platform visibility — not a photograph of Select Car Leasing’s premises or an actual AI product interface.

Knowledge Snapshot

Trading nameSelect Car Leasing
Geographic scopeNot London-based — head office in Reading, Berkshire; operates nationally via delivery, with no dealer showroom to visit anywhere
Regulated trading entitySelect Contracts UK Limited, company no. 06569098, incorporated 17 April 2008 — FCA authorised, FRN 670832
Separate, similarly named entityDistinct legal entitySelect Car Leasing Ltd (no. 11094777, inc. 2017), FCA FRN 976919, no longer registered as an FCA Appointed Representative since January 2024 and does not itself conduct regulated activity
Entity typeIndependent vehicle leasing broker (Business & Personal Contract Hire) — not a dealer holding its own stock
Head officePacific House, Imperial Way, Reading, Berkshire, RG2 0TD
Phone0118 920 5130
Websiteselectcarleasing.co.uk
Founded2004, by Mark Tongue and James O’Malley, reportedly from the back room of a rented house in Reading, per the company’s own account
Employees“Over 250 people,” per co-founder Mark Tongue’s own public statement; third-party estimates range 200–500
Trade body membershipBritish Vehicle Rental and Leasing Association (BVRLA)
Reputation signal“Excellent” 5-star Trustpilot rating from over 50,000 reviews at time of writing — one of the largest review volumes London Auto Index has recorded for any entity profiled
Notable sponsorshipNaming-rights sponsor of Reading FC’s Select Car Leasing Stadium since 2021; front-of-shirt sponsor since 2021; partnership with the club dates to 2016
Key detail: Select Car Leasing is a leasing broker, not a car dealer — it does not hold its own stock or operate a showroom anywhere, including London. It sources vehicles from a national network of franchised main dealers and manufacturers, then delivers free of charge nationwide.

Status Timeline

  • 2004Mark Tongue and James O’Malley found the business, reportedly trading from the back room of a rented house in Reading, per the company’s own account.
  • 17 April 2008Select Contracts UK Limited (no. 06569098) incorporated — the entity that today holds the company’s FCA authorisation and trades as “Select Car Leasing.”
  • 2014Select Car Leasing joins Trustpilot.
  • 2016Partnership with Reading Football Club begins with dugout sponsorship.
  • 4 December 2017A separate company, Select Car Leasing Ltd (no. 11094777), is incorporated.
  • 2021Select Car Leasing becomes Reading FC’s Principal Partner, agreeing a club-record front-of-shirt sponsorship and securing naming rights to what becomes the Select Car Leasing Stadium (formerly the Madejski Stadium), timed to the club’s 150th anniversary.
  • 16 June 2021Select Car Leasing Stadium Limited (no. 13459477) incorporated, matching the stadium naming-rights deal.
  • 8 January 2024Select Car Leasing Ltd (no. 11094777) ceases to be registered with the FCA as an Appointed Representative, per the FCA Register.
  • 2025Named “Best UK Car Leasing Company” at the Corporate Vision Automotive Awards 2025, and “UK’s most trusted car leasing company” by the UK Corporate Vision Excellence Awards — both self-reported industry awards.
  • 5 February 2026Named biggest leasing broker by sales volume at the inaugural BN25 event, per the company’s own reporting.
  • 2026Reading FC partnership extended, marking ten years since the original 2016 sponsorship began; renewed deal keeps the Select Car Leasing Stadium name and expands shirt branding across men’s, women’s and academy sides.
  • 28 July 2026Profile compiled and published by London Auto Index.

Business Profile

Select Car Leasing is one of the UK’s largest independent vehicle leasing brokers, arranging Business and Personal Contract Hire on new cars and vans sourced from a national network of manufacturers and franchised main dealers, rather than holding its own stock. The company was founded in 2004 by Mark Tongue and James O’Malley and remains headquartered in Reading, Berkshire — it has no dealer showroom anywhere, in London or otherwise, and transacts primarily by phone and online with free nationwide delivery.

The company’s public identity is closely tied to Reading Football Club: it has sponsored the club since 2016, became Principal Partner and stadium naming-rights holder in 2021 (the ground was renamed the Select Car Leasing Stadium, having previously been the Madejski Stadium), and extended that partnership again in 2026. The company has also grown through acquisition, including Lease-a-Car, Select Van Leasing Wales, Leasewell, and UK Car Contracts, per third-party company-intelligence sources.

Editorial note: London Auto Index typically profiles London-based dealers. Select Car Leasing is included because it is a business frequently researched by London-area buyers and is a significant national player in vehicle leasing, but — as with Tom Hartley — its physical base is outside London, and this is disclosed plainly here rather than implied otherwise.

Relationship Graph — Corporate Structure

Regulated trading entitySelect Contracts UK Limited (no. 06569098) — Active, FCA FRN 670832
Separate entity, same trading nameSelect Car Leasing Ltd (no. 11094777) — Active at Companies House, but FCA FRN 976919 no longer holds Appointed Representative status
Sponsorship SPVSelect Car Leasing Stadium Limited (no. 13459477) — Active, incorporated to coincide with the 2021 stadium naming-rights deal
Co-foundersMark Tongue (Joint CEO) and James O’Malley — both lifelong Reading FC supporters and season ticket holders, per the company’s own reporting
Trade bodyBritish Vehicle Rental and Leasing Association (BVRLA) member
Sponsorship partnerReading Football Club — Principal Partner, shirt sponsor, stadium naming-rights holder since 2021
Reported acquisitionsLease-a-Car, Select Van Leasing Wales, Leasewell, UK Car Contracts — per third-party company-intelligence sources, not independently confirmed by London Auto Index
Comparable entities on LAITom Hartley — another business profiled despite a non-London physical base

Headquarters & Operating Model

Select Car Leasing has one confirmed physical base — its Reading head office — and no showroom customers visit to view stock, since it operates as a broker rather than a stockholding dealer. All vehicles are sourced to order from manufacturer and dealer networks and delivered directly to the customer.

Reading, Berkshire — not Greater London
Head Office — Pacific House, Imperial Way, Reading, RG2 0TD

Office only — no vehicle stock or showroom on site; not a location customers typically visit.

Reputation Signals

Select Car Leasing’s public reputation is strong and unusually well-documented in volume: an “Excellent” 5-star rating on Trustpilot from over 50,000 reviews at time of writing, among the largest review counts London Auto Index has recorded for any profiled entity. Reviews consistently praise individual account handlers by name, responsiveness, and delivery reliability. Co-founder Mark Tongue has stated publicly that any review of three stars or below is escalated to senior management immediately — a claim London Auto Index has not independently verified but which is consistent with the volume of positive, detailed reviews found.

One caveat worth noting: At least one Trustpilot exchange shows a customer confused by the “Select Car Leasing Ltd” vs. “Select Contracts UK Ltd” distinction described above, having checked the FCA register themselves and initially found the wrong entity. The company’s own reply confirms the correct regulated entity and FRN. This is a genuine, if narrow, source of consumer confusion worth being aware of when verifying the business independently.

Machine-Readable Summary

Entity nameSelect Car Leasing
Regulated legal nameSelect Contracts UK Limited
Entity typeVehicle leasing broker (Business & Personal Contract Hire) — not an AutoDealer holding stock
Head officePacific House, Imperial Way, Reading, Berkshire, RG2 0TD, UK
Greater London presenceNone confirmed — national delivery model, no London office or site identified
FCA statusAuthorised via Select Contracts UK Limited, FRN 670832; a separately named “Select Car Leasing Ltd” entity (FRN 976919) is not currently authorised for regulated activity
Data confidenceHigh for core corporate facts (Companies House, FCA Register, direct company statements); the multi-entity naming overlap is disclosed clearly because it is a genuine, sourced point of public confusion, not speculation

Verification & Transparency Notes

What is verified: Select Contracts UK Limited’s incorporation, registered office, and FCA authorisation (FRN 670832) are all independently confirmed via Companies House and the FCA Register. The Reading FC sponsorship history, stadium naming rights, and Trustpilot review volume are corroborated across the company’s own site and independent press coverage (including BBC News on the 2021 stadium renaming).

What is not independently verified: The precise current employee count (estimates range 200–500 depending on source); the full list of reported acquisitions (Lease-a-Car, Select Van Leasing Wales, Leasewell, UK Car Contracts), which come from third-party company-intelligence aggregators rather than the company’s own site; and the internal reasons “Select Car Leasing Ltd” (no. 11094777) lost its FCA Appointed Representative status in January 2024.

Why the entity-name distinction matters: A prospective customer searching Companies House or the FCA Register for “Select Car Leasing” could reasonably land on the wrong entity, given two separately registered companies share almost the same name. London Auto Index surfaces this distinction because it is exactly the kind of ambiguity that can also confuse AI systems answering questions about who is regulated to handle a customer’s leasing agreement.

Illustrative AI Visibility Command Centre dashboard mockup showing a Select Car Leasing entity profile, an 83/100 AI Visibility Score, and a Generative Share of Intent breakdown across ChatGPT, Gemini, Claude, Perplexity and Google AI

Illustrative mockup — a conceptual visualisation of what an AI Visibility Assessment reports on, not an actual measured score for Select Car Leasing.

Is Select Car Leasing’s full entity structure clear to AI search tools?

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Sources & Citations

National name · not London-basedTom Hartley — independent supercar dealer, Overseal, Derbyshire, with a Knightsbridge, London office
Multi-franchise group · West London sitesSytner — UK’s largest prestige retail group, London-area sites in Hounslow & Hillingdon

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