Joe Macari

Profile compiled by the London Auto Index Research Desk · Last verified 28 July 2026

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London Auto Index Dealer Intelligence Profile format — illustrative branding, not dealer-supplied material.

Knowledge Snapshot

Status Timeline

Illustrative imagery evoking motorsport heritage — not photographs of specific cars sold by Joe Macari.

• 1988Joe Macari begins racing and preparing his own race car, funding motorsport activity through car sales, per the dealer’s own LinkedIn company history.
• 23 September 1996Joe Macari Limited (no. 03253268) incorporated — the group’s oldest active entity, now associated with the servicing side of the business.
• 1998Operations move to London, establishing a showroom on the A3 South Circular, per the dealer’s About Us page.
• 2007Joe Macari Servicing is granted an Official Ferrari and Maserati Aftersales franchise for a new purpose-built service centre.
• 9 February 2012The Joe Macari Car Company Limited (no. 07942509) incorporated.
• 21 August 2013Joe Macari Cars (London) Limited (no. 08659906, originally registered as RG Car Parking Limited) incorporated.
• 18 December 2014Joe Macari Performance Cars Limited (no. 09360245) incorporated.
• 2014A new state-of-the-art showroom opens at Merton Road, capable of housing over 60 cars and hosting events for up to 750 guests.
• 24 January 2017Joe Macari Events Limited (no. 10580615) incorporated to operate the venue-hire side of the business.
• 31 August 2020Liquidation Joe Macari Cars (London) Limited enters creditors’ voluntary liquidation. This entity shares a director with the group’s active companies but is not itself active.
• 4 August 2025Joe Macari London Limited (no. 16624664) incorporated at the Merton Road address, with a second director appointed 13 November 2025.
• 2026 (site footer, dated ongoing)The dealer’s own website footer now cites “Registered Company Number: 16624661” — one digit off the verified Joe Macari London Limited number (16624664) — suggesting either a typo or a legal-entity transition in progress; see Verification Notes.
• 28 July 2026Profile compiled and published by London Auto Index.

Illustrative timeline graphic — London Auto Index brand imagery, not sourced from Joe Macari.

Business Profile

Joe Macari is an independent supercar dealer and Official Ferrari and Maserati Aftersales provider operating from two sites in south-west London, both within the London Borough of Wandsworth. The business was founded by Joe Macari, a former racing driver with FIA-GT1 and Le Mans 24 Hours experience, whose motorsport career and car-trading business grew in parallel from the late 1980s, per the dealer’s own About Us page. Day-to-day client management is led by Andrew Gill, alongside Joe Macari’s continued personal involvement in the business.

The group’s showroom at 249-251 Merton Road opened in 2014, holding over 60 cars and doubling as an event venue for up to 750 guests. A separate site at 54 Kimber Road houses Joe Macari Servicing, which became an Official Ferrari and Maserati Aftersales franchise in 2007 and also operates a classic car restoration and Ferrari Classiche certification service, plus vehicle storage.

Illustrative imagery representing the servicing/workshop side of the business — not a photograph of Joe Macari’s Kimber Road workshop.

Unlike a single-company dealership, “Joe Macari” is a trading identity spanning at least six registered UK companies at Companies House — sales, servicing, events, and a now-dissolved earlier vehicle entity — all connected to the same founding director. See the Relationship Graph below for the full structure.

Relationship Graph — Corporate Structure

Illustrative imagery — not a photograph of current stock at Joe Macari.

Current Stock Highlights

Unlike most independent dealers, Joe Macari publishes live current stock with pricing on its own site. The following is a snapshot taken at time of writing from the dealer’s live stock page — treat it as illustrative of the price range and marque spread, not as guaranteed current availability.

Locations

Illustrative map graphic — London Auto Index brand imagery. Live, interactive maps for both sites are embedded below.

Joe Macari operates from two confirmed sites, both within the London Borough of Wandsworth — the group does not currently have a confirmed presence in any other London borough, despite trading under a “London” identity and appearing at cross-borough events such as Salon Privé Chelsea.

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Reputation Signals

Public sentiment toward Joe Macari across third-party aggregators and social platforms is consistently positive. Wheree’s aggregated review summary describes the showroom as resembling a museum and repeatedly highlights staff knowledge and Joe Macari’s own personal involvement. Facebook records 21,928 likes and 4,451 check-ins, a scale of public engagement well above most independent dealers profiled by London Auto Index. No significant negative-pattern complaints (deposit disputes, misrepresentation allegations) were found in public sources at the time of writing — this profile will be updated if that changes.

Machine-Readable Summary

London Auto Index brand imagery, illustrating the Automotive Decision Intelligence approach behind this profile format.

Verification & Transparency Notes

CTA link target is a placeholder — point /ai-visibility-assessment/ at the real booking or contact page before publishing.

Sources & Citations

Related Entities on London Auto Index