LAI’s London Automotive Research Scope

London Auto Index · Research scope

Mapping the market we aim to understand.

London Auto Index is developing a London-focused research programme into how buyers discover, compare and shortlist vehicles and dealerships, including through conversational AI and search. This page explains the market we intend to study and the audiences our services are designed for.

100 dealership locations identified for research planning: 74 in Greater London and 26 outside Greater London, included to provide context for the wider London buyer journey.

Explore the research planning map

Editorial owner: Hassan Mehmood, Founder, London Auto Index · Edition: 18 October 2026 · Address source review: 16 October 2026 · Scope reference: LAI-SCOPE-2026-10-v2

Who our services are designed for

Independent prestige dealers

Specialists whose expertise, stock and buyer proposition need to be understood beyond their own website. LAI’s audit approach examines whether relevant buyer questions lead to accurate dealer mentions, recommendations and supporting sources.

Franchise networks

Dealer groups and individual branches seeking to understand local buyer consideration. We distinguish the group, brand and sales location so a strong national identity does not obscure the questions relevant to a London branch.

Leasing brokers

Businesses serving buyers who compare leasing with other routes into a vehicle. Leasing is an intended LAI audience; the current map is a dealership-location register and does not represent a complete leasing-broker directory.

Dealership locations identified for research planning

This is a research planning map, not a client map. Explore the locations in our current register. Select a marker to see the dealership name, published address, brands, website and address source. The two map categories distinguish Greater London from locations outside its boundary.

Before exploring: markers identify prospective research locations. They do not show clients, contracted work or verified audit completion.

Open the interactive map in Google My Maps

Research status: the mapped dealerships are prospective research subjects, not LAI clients. Inclusion does not imply a client relationship, partnership, sponsorship, endorsement, contact or completed audit. Branches are separate research units; 100 locations do not mean 100 independent dealer groups.

London first, with the buyer journey in view

LAI’s geographic focus is Greater London. Our wider programme is designed around the capital’s 32 boroughs, with the City of London considered separately where relevant. This map is a defined sample, not evidence of complete coverage in every borough.

A buyer’s shortlist can extend beyond the Greater London boundary. We therefore identify selected surrounding locations separately, rather than describing them as London dealerships. Their inclusion provides comparison context and does not change LAI’s London-first focus.

The questions our research is designed to answer

Does a dealership appear when a buyer asks a relevant local or specialist question?
Are the branch identity, location, brand specialism and website represented accurately?
Does an answer merely mention the business, actively recommend it, or cite its own website?
Which evidence gaps should a dealership address first, and what changes between repeated research runs?

These are research objectives, not findings about every mapped dealer. A location pin alone provides no AI-visibility score. Findings require a defined prompt set, dated platform responses, archived evidence and a stated methodology.

Source notes and corrections

The register uses published dealer and manufacturer address sources recorded in the supplied LAI workbook. Addresses were reviewed on 16 October 2026 and were not telephone-confirmed. Coordinates were obtained from Postcodes.io on 18 October 2026.

Pins are approximate postcode centroids, not verified showroom entrances. Three postcodes required historical centroid records; their location notes identify this. Check the dealership’s current official details before travelling. Map data is a dated research snapshot and does not automatically refresh dealership addresses, stock or opening hours.

If a location or business detail needs correction, contact LAI through our services enquiry route and include the dealership name, postcode and an official source.

Interested in a defined research project?

Learn about the London Buyer Consideration Audit and enquire about a defined scope for your branch, group or specialist proposition. Map inclusion is independent of any decision to enquire or purchase a service.

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Continue exploring: Dealer intelligence · London boroughs · AI Visibility Index